Automated Real Estate Lead-to-Deal Matching
Read this flow as text
The Challenge
Inbound buyer leads sat in an inbox while agents worked through them by hand. Matching a buyer brief to live listings took hours — sometimes days — and hot leads went cold before anyone called them back.
With hundreds of listings and dozens of new leads a week, manual matching simply could not keep up.
The Solution
We built an automated matching engine that reads each inbound lead, extracts the buyer brief, and scores it against every live listing in the portfolio — price band, location, property type, and requirement fit.
Matches land in the team’s workspace within seconds of the lead arriving, ranked and ready for an agent to act on. The system runs 24/7 with no manual steps.
The Impact
The system matched buyers to listings in under 60 seconds, generating 400+ qualified matches in three months across more than £18 billion of property value.
67 deals moved into negotiation directly from automated matches — pipeline the team would previously have missed or reached too late.